This paper examines the role of affect in marketing positioning strategy and individual positioning judgements. We examine affect in both the marketing and positioning literatures and argue that vestiges of the dual mind perspective are alive and well in positioning. Viewing 'thinking' and 'feeling' as entirely separate (as in utilitarian vs. hedonic product distinctions) runs counter to advances in neuroscience and devalues individual differences and brain functioning. As a result of our own coding of positioning dimensions, we advocate for a greater understanding of the complex interplay between affect and cognition in positioning strategy and judgements.
Export Processing Zones (EPZs) are areas within developing countries where business is offered special incentives and a barrier-free environment in order to promote economic growth by attracting foreign investment for export-oriented production. Most developing countries now have EPZs, and the number of zones, number of firms operating within them, and volume of business are growing rapidly. Yet studies of the EPZ phenomenon by business researchers are virtually non-existent, leading to poor understanding of its role in international marketing. This paper draws from the economics literature to provide an integrative review of the EPZ concept, discusses its importance for host nations and international business, and provides suggestions for future research.
Advertising appeals are central to the effectiveness of advertising and have been studied extensively. However, past research has focused primarily on examining the effects of one or another type of appeal on consumers, and little is known about the concept of an advertising appeal itself. As part of a broader program intended to address this gap, this paper examines the role of underlying motivational forces in the development of consumer attributions regarding advertising appeals. More specifically, we are centrally concerned with examining under what conditions emotion states, personality traits, and underlying motivations may lead to product judgements and subsequent (purchase) behaviour.
This paper reviews the existing evidence for dual discrimination based on gender and ethnicity for minority/immigrant women. It focuses on income inequalities between minority/immigrant women and other groups. The effects of human capital, occupational segregation, sector segregation and discrimination or stereotyping on earnings gap are identified. The paper also proposes that a preponderance of minority females in certain occupations may result in a devaluation of wages and lowering of prestige in these occupations. The unique set of stressors experienced by minority/immigrant women that may affect access to jobs as well as performance on the job are also discussed.
Potential synergies between international trade and tourism are viewed optimistically by governments, yet research to assess their association is limited. To gain an understanding of trade and tourism relationships, this paper reports on a study which examines both product-related and tourism-related place image effects on consumer behavior simultaneously. Using the U.S. as the country of focus, key product and travel relationships are measured by structural equation modeling of consumer data from South Korea. Findings support the cross-over effect between one's beliefs about a country as a destination and as a producer, and one's willingness to travel to it and/or buy its products, and most strongly, that product beliefs affect views of travel destinations.